Introduction:

Welcome to our deep dive into the world of toothpaste tablets. In this blog post, we explore how ENML toothpaste tablets are set to disrupt the traditional toothpaste market, offering a fluoride-free alternative with microhydroxyapatite. If you’ve ever wondered whether toothpaste tabs are worth the switch, this post will answer your questions. Below, you’ll find a video discussion featuring Dr. Jordan Harper, followed by a detailed transcript. But first, let’s cover some key questions the video answers.

Watch the Episode:

 

Key Questions Answered in This Episode:

 

1. What makes toothpaste tablets different from traditional toothpaste?
   Answer: Toothpaste tablets are waterless, cleaner, and more convenient, especially for travel -- unlike traditional toothpaste that comes in bulky tubes, these compact tablets eliminate the risk of leakage or TSA issues when flying . They offer the same 'mouthfeel' as traditional toothpaste but in a tablet form, making the transition easier for users. However, they go a step further with their unique formulation, which includes a slight chalkiness that enhances the tablet’s ability to effectively remove plaque. This chalky texture acts as a gentle exfoliant, helping to scrub away more plaque and surface stains than traditional paste, giving you a cleaner, fresher mouthfeel that you can actually feel working. Plus, because each tablet delivers a consistent dose, you get the perfect amount of toothpaste every time, avoiding the mess and waste of squeezing out too much from a tube.

2. Are toothpaste tablets as effective as regular toothpaste?
   Answer: Yes, toothpaste tablets containing microhydroxyapatite are just as effective, if not more so, at preventing tooth decay and stopping sensitivity compared to fluoride-based toothpastes.

3. Why should someone switch from traditional toothpaste to toothpaste tablets?
   Answer: Once users get accustomed to toothpaste tablets, they find them faster, more convenient, and better for their oral health. Tablets provide a more consistent and controlled dose, improving the overall brushing experience.

4. How do toothpaste tablets benefit specific populations like the elderly or visually impaired?
   Answer: Toothpaste tablets eliminate the need to squeeze the right amount from a tube, making them easier to use for people with arthritis or those who are visually impaired.

5. What are the common misconceptions about toothpaste that people still believe?
   Answer: A common myth is that more foam means better cleaning, but foam is purely psychological and doesn’t actually help remove plaque. Toothpaste tablets like ENML provide the correct dosage without excess foam.

6. Why is microhydroxyapatite a better option than fluoride?
   Answer: Microhydroxyapatite is just as effective, if not more so, than fluoride at protecting teeth. It’s a safer, natural alternative that doesn’t carry the potential risks associated with fluoride.

7. How has the science of oral care evolved over the last 20 years?
   Answer: The science of oral care has advanced significantly, with improvements in biomaterials and restorative materials, leading to better patient outcomes. Toothpaste tablets are part of this evolution, offering modern solutions for oral health.

8. What role do natural ingredients play in modern oral care?
   Answer: In recent years, especially post-COVID, there’s been a growing demand for natural products. Toothpaste tablets containing microhydroxyapatite cater to this demand, providing a natural, effective alternative to chemical-based formulas.

9. Is there a concern with using fluoride in toothpaste?
   Answer: Emerging studies suggest that fluoride might have adverse effects, such as being found in tissues throughout the body. Switching to a fluoride-free alternative like microhydroxyapatite can eliminate these risks.

10. Are there other flavors of toothpaste tablets available or in development?
    Answer: Yes, while mint is the most popular and widely available flavor, other flavors like citrus are in development and will be available in limited runs to gauge consumer interest.

 

Transcript:

That feeling of cleanliness that wasn't there when using the toothpaste they've been using forever—how is this going to disrupt the marketplace? Use ENML for six months, and you'll notice a difference. Guaranteed. We see it every day.
Welcome back to Minty Fresh Takes, the podcast exploring the latest trends, science, and stories behind oral wellness. I'm your host, Xander, and today we're diving into something right next to your sink: toothpaste. But not the traditional tube—we're talking about toothpaste tabs.

Toothpaste tabs have been gaining momentum, but there's still confusion and misconceptions. Are they effective? Are they worth switching to? And what are dentists not telling you about oral care? We'll answer these questions as we explore the myths, science, and simple truths around modern oral care.

We have Dr. Jordan Harper with us in the studio today. First, we're talking about toothpaste tabs, with ENML soft-launching today. You can pick them up online. Let's discuss how toothpaste tabs compare to traditional toothpaste.

What's unique about toothpaste tabs is that they are waterless, cleaner, and more convenient, especially for travel. You don't have to worry about TSA restrictions because there’s no liquid involved. In terms of comparison, toothpaste is different worldwide. U.S. consumers prefer mint-heavy toothpaste that foams more, which gives a certain 'mouthfeel' they expect. Past toothpaste tablets were often chalky, dry, and non-foaming.

Our product feels like the toothpaste you’ve been using your whole life, just in a tablet form. The transition from paste to tablet will be quicker because it already feels familiar. Is there a benefit from the substance of the tab compared to typical paste? Absolutely.

Most pastes are fluoride-based, with 99% containing fluoride. However, our tabs contain microhydroxyapatite, which studies show is just as effective, if not more, at preventing tooth decay and stopping sensitivity. The tablet does the same job as traditional toothpaste but with better protection due to the remineralizing component of microhydroxyapatite.

The biggest thing is that once people get used to using a tablet—which takes only about a week—they’ll never go back to paste. Tablets are faster, more convenient, and provide a better user experience.

Consider the elderly or those with arthritic hands—squeezing out the right amount of toothpaste can be difficult. With a tablet, you eliminate that issue. Another example is the blind, who struggle with applying paste by feel alone. With a tablet, it’s simple: pop it in your mouth, brush, and you’re done.

Another important aspect is the 'spa feel' people get with these tablets. They almost exfoliate your teeth, giving you the feeling you get after a visit to the dentist—right at home. The consistency of the toothpaste tab makes people feel like it cleans more effectively.

I switched to tabs and will never go back. I tried using paste for a week after two months on tabs, and it felt like garbage. I still have tubes of toothpaste sitting in my drawer because I don’t use anything else.

Moving into our next segment, what aren’t dentists telling you about your oral health? Many dentists don’t get exposure to the latest innovations because they’re focused on honing their skills in traditional areas like implants or orthodontics. As a result, they may not be aware of products like toothpaste tablets.

Many dentists haven’t heard of toothpaste tabs. I texted ten dental buddies, and half of them didn’t know what a toothpaste tab was. Awareness is lacking. However, once word spreads, I believe paste will become less common, especially since paste can be hard for kids who have difficulty chewing tablets.
If I could revolutionize the way people think about oral health, I’d emphasize that it's completely in their control. Many people believe their oral health is dictated by genetics or external factors, but it’s really about their choices in toothbrushes, toothpaste, floss, and mouthwash.

Maintenance is everything. You wouldn’t drive a car for ten years without changing the oil, so why would you neglect your teeth? Regular use of innovative products like ENML can drastically improve oral health. We see it every day—patients who switch to different products or habits show noticeable improvements in their gum tissue and cavity count.

It’s not just about visiting the dentist twice a year—it’s about what you do at home. Using products with microhydroxyapatite, like ENML, changes how ingredients affect teeth and overall health. You only get one set of teeth, and it’s crucial to maintain them.

The science of oral care has evolved significantly in the last 20 years. Biomaterials and restorative materials have improved, leading to better patient outcomes. Every five years, the precision of dental tools and materials leaps forward.

Let’s debunk some common myths about toothpaste. First, the idea that more foam means better cleaning is a misconception. Foam is purely psychological and doesn’t remove plaque. People also tend to use too much toothpaste, making a mess without additional benefit. Toothpaste tabs, like ENML, provide the perfect dose every time.

Changing habits is the biggest challenge—people need to brush twice a day for two minutes, focusing on every corner of their mouth. Proper technique is crucial. Most people don’t brush long enough, but studies show that two minutes is necessary to remove plaque effectively.

Toothpaste companies have branded fluoride as the only thing that can protect your teeth, but that’s not true. Microhydroxyapatite is just as effective, if not more so, at preventing tooth decay. Fluoride has been the status quo for decades, but better alternatives are available.

People believe fluoride is the only option because microhydroxyapatite hasn’t been promoted. It’s expensive to manufacture, while fluoride can be produced cheaply in large quantities. The big companies are slow to change, but smaller, more nimble companies like ours can innovate faster.

Natural ingredients have become more important in modern oral care, especially since COVID-19. People are more conscious of what they put in their bodies and prefer natural products. Products like ENML, which contain microhydroxyapatite, offer a safe and effective alternative to chemical-based formulas.

Studies show that microhydroxyapatite is just as effective as fluoride, if not better. Why settle for something that could be harmful when a better option is available today? You can switch to a product like ENML and not have to worry about the risks associated with fluoride.

Pregnant women, for example, should consider using ENML because it’s safer and just as effective. And as more people become aware of the benefits of natural ingredients, the demand for products like ours will grow.

We’re excited to continue sharing information about oral care with you. Thanks for listening, and we’ll see you in the next episode.